Marta Viciedo

co-Founder of Urban Impact Lab
Social Entrepreneurship Bootcamp Cohort 1

Reach out to Marta on LinkedIn

The Leader

Marta Viciedo is a civic innovator at heart. She seeks to create and support livable, sustainable cities and strong communities. With her team, they are accomplishing this by designing strategies to address urban and community issues, implementing place-based programs, building creative public space interventions, and creating innovative pathways for community engagement. Marta is also a transportation advocate and chairs TrAC (Transit Action Committee), and founded Transit Alliance Miami. When she’s not thinking about cities, Marta and her family spend time together traveling, exploring and being inspired by other great places. Marta holds a Masters Degree in Urban & Regional Planning at FAU, with a concentration in neighborhood revitalization and redevelopment.

Recent Wins

Created and incubated Transit Alliance Miami, responsible for the critically important Better Bus Project
Launched the illuMia prototype light-art project

The Bold Idea

Work collaboratively with private and public partners to develop people-focused urban innovations and experiences that make cities more enjoyable, communities stronger, and people happier.

The organization

Urban Impact Lab (UI Lab) builds movements that lead to better cities and stronger communities. They are passionate about developing and implementing experiential projects that foster deeper and more meaningful community involvement so innovative solutions to complex urban problems can emerge. Their work doesn’t just end there; they turn their most successful projects into independent and sustainable initiatives, organizations, and/or movements. The urbanists that form Urban Impact Lab take those three words very seriously. They believe the success of cities is driven by constant experimentation designed to create positive impact. With over 20 years of combined experience and backgrounds in urban planning, data research and information technology – they digest large-scale urban challenges into projects that build a better urban future for all.

The UI Lab brought Transit Alliance Miami to life, a non-profit organization advocating for walkable streets, bikeable neighborhoods and better public transit. Their campaigns combine data-driven research, community engagement and policy advocacy to get Miami moving safer, faster and happier.